Finding the right hotel digital marketing strategy is difficult for many hoteliers. These days, hotel managers have to check everything from providing services to the guest, managing rooms, availability, pricing, and management of digital communities to attracting more guests. Every day managers have to come up with new ideas and methods to expand their business.
The pressure of business expansion comes with temporary solutions such as hiring additional staff. But, mind you the unstoppable demand for digital marketing will not be going to end here. Rather it will grow day by day. And, the only reliable solution to this problem is digital marketing architecture and its tools, which offers equivalent multiple channel experience.
When it comes to having great hotel marketing strategy, it should increase with the Key Performance Index (to analyze how effectively a hotel achieves business objectives).
We have assembled a quick checklist to help you draft the most profitable hotel digital marketing strategy:
1- Hotel website along with fast booking engine
It is nothing new to tell you, but one could put it on the important things for having more guests. It is the finest platform to keep your guests engaged and sell rooms. Ideally, visitors used to spend a few time in website examination before locking down the rooms. They take the time to select a hotel and proficiently analyze the available rooms, read descriptions, and look at the room conditions through photographs. The easy to understand descriptions attract clients and help people to book available rooms under offers.
Apart from the description of the room, a hotel website must include previous customers review and their experience. Also, ensure to add video to your web page as it will provide precious memories to your clients and build a relationship between you two.
So update your website after every particular time interval and add new and interesting things to the page.
2- Get help from social media platforms
Accept the truth that more than 60 percent of people or guests are social travelers. If we look at the data provided by Forrester, 60 % of guests use social networks to keep updated about the new comings in the market. People consider social networking platforms to buy and shop the right match.
To target the audience, one could have a professional presence on Facebook and twitter as these platforms include millions of visitors. Upload videos on YouTube and don’t forget to share ideas of the offered trip through direct emails.
3- Capture contact details of customers through mobile solution
Having the right crowd on the website requires optimized clients. Like in other lifestyles, mobile traffic is the rapidly increasing category in travel as well, which get influenced by digital marketing. Research has shown that 19 percent of hotels get booked by the mobile devices.
A mobile solution gives complete address of the website including phone number, booking, and address to the clients with quick response.
The mobile solution is considered as a standalone media to provide the largest rewards because of its integrated services.
4- Grow with the help of innovative marketing campaigns
The digital marketing campaign is not a new concept these days, as people apply this formula to attract more eyes. But, the new thing is its dominance and accessibility to attract more customers. Do not misunderstand it as a onetime project because it needs disciple to work properly and embrace guests.
The hotel managers could appropriately use the digital marketing campaigns to count e-commerce and reservations. Take timely follow-ups and increased exposure from the customers after and before bookings.
5 – Share your website criteria with a few booking channels
Online channel booking is customizing to many parts of the Europe and the world. People are getting attracted to booking channels with online dominance.
Also, if you depend on one booking channel, then please ignore that. Get placed on unique platforms based on the different parameters. Such as, you could send a proposal to infrastructure agencies, food corners, boutiques, and other businesses with whom you are connected. Targeting through one market may raise the commission charges but having options will bring more guests at an affordable rate.
6 – Now check out the final engagement rate
Make sure to recheck the metrics through Google Analytics account. Look at the metrics of your Google account and have an engaging audience.
Here are points to analyze whether you are having improvement or not:
Look at your hotel’s metrics report with following dimensions:
Characteristics tools and devices: Use a desktop, tablet, and mobile services to spread information of your website.
Source of Traffic: Emails, display campaigns, organic, social and paid mechanisms.
Area: Check geographic country and city
The key engagement metrics for accurate marketing campaigns:
a) The average time that customers spend on your hotel website: Examine what is the average time a visitor gives to your website. The length of time indicates his or her interest in the web page.
b) Visited pages on each session: Watch out the average pages a person check at your website. Check, what the visitors are looking into your web page? It will make you understand, how appealing your website is and to what extent it is attracting people?
c) Reviews and Rates: Visit the bounce rates of your hotel and key pages on which your website is up to. Get the right feedback from your previous clients and see how much they are recommending your hotel’s name.
So these were the six stats that a hotel manager could consider to expand the business and sales. Adopt new technologies of digital marketing to enjoy its latest features. Make sure to have a smart eye on the conversion rate as well as on the cost per acquisition.
These assembled matrices will help you find the desired digital marketing agency which will let you enjoy a rich traffic at your own portal.